Last updated: June 2026
This Privacy Policy explains how Soft Bridge Ltd ("we", "us", "our") collects, uses, stores and protects personal data when you interact with our website, services and communications. We are committed to handling personal data lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Soft Bridge Ltd is the data controller for personal data collected through this website and our services. Our registered office is 5 Brayford Square, London E1 0SG, United Kingdom. You can contact us at info@softbridgeltd.co.uk.
2. Data We Collect
We may collect: identity and contact information (name, company, email, phone), business enquiry information you provide, technical data (IP address, browser, device, usage analytics), cookie data, and any information you choose to share with us through forms or communications.
3. How We Use Personal Data
We process personal data to respond to enquiries, deliver services, manage client relationships, send service-related communications, improve our website, ensure security, comply with legal obligations, and — where you have consented — send marketing communications.
4. Lawful Basis
We rely on the following lawful bases: performance of a contract, legitimate interests (where these are not overridden by your rights), consent (for marketing and non-essential cookies), and legal obligation.
5. Cookies
Our website uses essential, analytics and (where consented) marketing cookies. Please refer to our Cookie Policy for full details and how to manage your preferences.
6. Data Storage and Retention
Personal data is stored on secure systems operated by us and trusted processors. We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, accounting or reporting requirements.
7. Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration or disclosure, including access controls, encryption in transit, secure infrastructure and staff confidentiality obligations.
8. International Data Transfers
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place such as adequacy decisions, Standard Contractual Clauses or equivalent mechanisms recognised under UK GDPR.
9. Your Rights
Under UK GDPR you have rights to access, rectify, erase, restrict or object to processing, data portability, and to withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
10. Marketing Communications
We will only send marketing communications where you have consented or where there is a legitimate basis to do so. You can unsubscribe at any time using the link in our emails or by contacting us.
11. Third-Party Processors
We may use trusted third-party providers (such as hosting, analytics, communications and CRM platforms) who process personal data on our behalf under appropriate data processing agreements.
12. Contact
For privacy-related enquiries or to exercise your rights, contact us at info@softbridgeltd.co.uk or write to our registered office.